Preconference Workshops

Consumer Food Safety Education Conference December 3, 2014 Preconference Workshops. The fee for each workshop is $75. All preconference workshops will be held at the conference hotel, Crystal Gateway Marriott


Schedule for Wednesday, December 3:


8:30 AM - 12:00 PM 

From Twitter to Facebook to LinkedIn: Finding Your Voice in Social Media 

CDC Clear Communication Index 

1:00 PM - 4:30 PM 

Best Practices in the Evaluation of Consumer Food Safety Interventions 

The Secrets for Securing Funds for Your Food Safety Education Programs 

Results of a Food Safety Intervention Study 


Click here to register for a preconference workshop




From Twitter to Facebook to LinkedIn: Finding Your Voice in Social Media 

Wednesday, December 3, 8:30 AM-12:00 PM

Tony Flood, Matthew Raymond, and Liz Caselli-Mechael


Flood workshop-Tony Flood Flood workshop-Matt Raymond  Liz picture
 Tony Flood  Matthew Raymond
Liz Caselli-Mechael


This hands–on workshop will explore how utilizing various social media channels can extend your reach and multiply your message. In addition, we will identify creative approaches to enhance your personal and professional credibility and visibility. Participants will be asked to discuss their current experience in social media (beginner, intermediate, advanced) and what they in turn want to get out of using social today and in the future. Participants will gain a greater understanding of what social media offers and how to leverage digital media tools to maximize their messages. The workshop will examine various examples of digital media (Twitter, Blogs, microsites, etc.) and provide an opportunity for participants – via small breakout groups – to create messages using specific food safety scenarios for different social media techniques.

Tony Flood is Senior Director of Food Safety and Defense at the International Food Information Council (IFIC). Matthew Raymond is Senior Director of Communications at IFIC and the IFIC Foundation. Brittany Mountjoy, MS, is the Program Coordinator for Food Safety and Food Technology at IFIC. 



CDC Clear Communication Index

Wednesday, December 3, 8:30 AM-12:00 PM

Christine Prue

Prue workshop-Christine Prue 
 Christine Prue

This workshop will review CDC’s Clear Communication Index, a tool for developing and assessing clear communications. The CDC Clear Communication Index is a new research-based tool to plan and assess public communication materials. The 4 questions and 20 items in the Index are drawn from the scientific literature in communication and related disciplines. The items represent the most important characteristics to enhance clarity and aid people’s understanding of information. The Index provides a numerical score on a scale of 100 so that developers of communication products can objectively assess and improve materials based on the best available science.

Christine Prue, MSPH, PhD, is the Associate Director for Behavioral Science at the National Center for Emerging & Zoonotic Infectious Diseases at the Centers for Disease Control and Prevention.


Best Practices in the Evaluation of Consumer Food Safety Interventions

Wednesday, December 3, 1:00-4:30 PM

Jonathan Blitstein, Sheryl Cates, and Angela Fraser

Cates workshop-J Blitstein  Cates workshop-S Cates  Cates workshop- A Frasier 
 Jonathan Blitstein  Sheryl Cates  Angela Fraser

While a great deal of thought and effort are commonly put into developing interventions to improve food safety practices, less attention is commonly afforded efforts to assess the impact of these programs on consumer behaviors. This session will begin with an overview of the importance of good research design, including a discussion of the counterfactual condition and its role in establishing causality. The session will then discuss measures that can be taken to avoid some of the most common threats to internal and external validity, practical problems (and solutions) that can arise in the use of random assignment, and reasonable alternatives to randomized designs. Next, the session will provide suggested guidelines for defining outcome measures and developing effective impact instruments for collecting information on consumer behaviors at pre- and post-intervention. The session will conclude with guidance on how to develop and implement standardized data collection procedures and ensuring quality control during data collection.

Jonathan Blitstein, PhD, is a research psychologist at RTI International. Sheryl Cates specializes in health communication, program evaluation, and survey research methods at RTI International. Angela Fraser, PhD, is Associate Professor in the Department of Food, Nutrition, and Packaging Sciences at Clemson University. 


The Secrets to Securing Funds for Your Food Safety Education Programs 

Wednesday, December 3, 1:00-4:30 PM

Jeanne Gleason and Teresa McCoy

Gleason workshop-J Gleason  Gleason workshop-Teresa McCoy 
 Jeanne Gleason  Teresa McCoy

Recent changes to the requirements and funding levels for federal and institutional grant programs have increased the competition for food safety funding. Now, more than ever, it is important that you are strategic in designing your proposed food safety program and preparing your funding application packet.  This workshop will share 10 secrets to creating highly competitive funding proposals.  It will also clarify the grant writing process with a simple step-by-step outline and explain how to forge successful partnerships to strengthen your proposal. This workshop should be helpful to both beginners and seasoned veterans of the funding proposal development process.     

Jeanne Gleason, EdD, is a Professor at New Mexico State University's College of Agricultural, Consumer, and Environmental Sciences. Teresa McCoy, MPA, is the Assistant Director of Evaluation and Assessment at the University of Maryland's College of Agriculture and Natural Resources. 


Results of a Food Safety Intervention Study

Wednesday, December 3, 1:00-4:30 PM

Lydia Medeiros, Pat Kendall, Susan Baker, and Jeff LeJeune

Medeiros workshop-Lydia Medeiros   Medeiros workshop-Pat Kendall  Medeiros workshop-Susan Baker Medeiros workshop-Jeffrey LeJeune 
 Lydia Medeiros  Pat Kendall  Susan Baker  Jeff LeJeune

The presenters, a team of researchers and educators, completed a fully designed food safety intervention study with 542 low-income English- and Spanish-speaking pregnant women in Ohio and Colorado. They developed the curriculum, trained paraprofessionals to deliver the intervention, and evaluated outcomes using both educational and microbiological data. This workshop will cover all aspects of this comprehensive research project, including use of a learner-centered approach in the development and delivery of the curriculum, project outcomes, and lessons learned about participant recruitment, collecting microbiological data and conducting multi-state research projects. The curriculum is available to the public for free at  

Lydia Medeiros, PhD, is a Professor of Human Nutrition at Ohio State University's College of Education and Human Ecology. Pat Kendall. PhD, is a professor and extension food safety specialist in the Food Science and Human Nutrition Department at Colorado State University. Susan Baker, EdD, is Associate Professor/Extension Specialist  in the Food Science and Human Nutrition Department at Colorado State University. Jeff LeJeune, D.V.M.,PhD, is a professor of Veterinary Preventative medicine at Ohio State University's College of Veterinary Medicine. 



These preconference workshops are just the beginning! Take a look at the full program for the Consumer Food Safety Education Conference 2014.  



Visit for food safety information, downloads, and tools you can use to educate people about protecting their health through safe food handling.


Government Resources

  • U.S. Department of Agriculture
  • U.S. Food and Drug Administration
  • Centers for Disease Control and Prevention

Contact Us

Partnership for Food Safety Education
2345 Crystal Drive, Suite 800
Arlington, VA 22202
(p): 202-220-0651
(f): 202-220-0873
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